Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

迈克尔·所罗门 美国奥本大学人类科学学院消费者研究系教授，曾任新泽西州Rutgers大学商学院营销系主任，拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特讲座教授奖”。他是行为科学/时尚类文献方面论文被引用最广的前15位学者之一，也是广告和营销沟通领域最多产的10位研究者之一。 Current Professor of Consumer Behaviour at The University of Manchester, U.K. Professor of Marketing and Director, Center for Consumer Research at Saint Joseph's University Director at Mind/Share, Inc. Author at Pearson Education (Pr...(展开全部)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in ...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

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简介：简介正在更新

一個母親為了讓小女兒躲避一場可怕的戰爭，要小女兒躲進森林裡。小女孩在森林中遇見一位老人，在老人的保護照顧下，安然度過三天。 但事實上，森林中的「三天」卻是人間的三十年。三十年過去，當小女孩要回到母親身邊時，老人送給她一朵玫瑰花蕾，對她說：「不要怕，當玫瑰盛開的時候，我們就會再相聚。」 深度賞析： 「失而復得」的童話，埋藏150年．格林童話「新發現」 。 1983年9月28日，「紐約時報」頭版刊登了一則震驚文壇的大新聞：「經過漫長的一百五十年，繼『韓森和葛雷特』、『白雪公主』、『踩高蹻的小鬼』、『灰姑娘』等著名經典童話之後，格林童話中的另一傑作──「親愛的小莉」(Dear Mili)終於和世人見面了！」 1816年，格林兄弟中的弟弟威廉．格林(Wilhelm Grimm)在寫給一個小女孩小莉的信中，講了「親愛的小莉」這個動人的故事。多年來，這封信一直被...(展开全部)

莫里斯·桑达克（Maurice Sendak） 享誉世界的绘本大师，1928年6月10日出生于纽约市布鲁克林区，是美国第一个国际安徒生奖获得者，在世界绘本界具有崇高地位，被称为“童画界的毕加索”、“绘本史上最伟大的创作者”。他非凡的艺术成就受到全世界瞩目，对现代儿童文学的发展影响深远。桑达克曾8次荣获凯迪克奖，并于1970年获得了国际安徒生奖画家奖；1996年，荣获美国国会颁发的国家艺术奖章；2003年，他还获得了“小诺贝尔”之称的阿斯特丽德?林格伦纪念奖。除这本《亲爱的小莉》外，桑达克的代表作品有《野兽出没的地方》《厨房之夜狂想曲》《在那遥远的地方》（合称“桑达克三部曲”）。